Arie de Geus quotes

Arie de Geus is a Dutch business executive and author known for his work on organizational learning and long-term planning. He gained international recognition for his book "The Living Company," which explores the importance of adaptability and innovation in a rapidly changing business environment. With over 30 years of experience at Royal Dutch Shell, de Geus is considered a pioneer in the field of strategic management. His insights have been instrumental in helping companies navigate complex challenges and thrive in today's competitive marketplace. Learn more about Arie de Geus and his contributions to the business world.

Once a company has adapted to a new environment, it is no longer the organization it used to be; it has evolved. That is the essence of learning.

- Arie de Geus

The ability to learn faster than your competitors may be the only sustainable competitive advantage.

- Arie de Geus