Donald Norman quotes

Donald Norman is a renowned design psychologist, author, and consultant. With over 25 years of experience, he has revolutionized the field of user-centered design. His expertise lies in creating products that are both aesthetically pleasing and user-friendly. Donald Norman's contributions to design thinking have earned him widespread recognition, including being named a Fellow of the American Association for the Advancement of Science. Through his books like "The Design of Everyday Things," he educates and inspires aspiring designers to create intuitive and delightful experiences. Discover more about Donald Norman's insights on design psychology and user experience by exploring his books and articles.

Our information lives will be better served when we are free to get to our information from wherever we are, with any device available.

- Donald Norman

It is relatively easy to design for the perfect cases, when everything goes right, or when all the information required is available in proper format.

- Donald Norman

A big ethical question is what happens after people stop using the device. Does it degrade the environment? Could it have been designed so it would actually be good for the environment?

- Donald Norman

If you think the products don't match what you want from a product, don't buy it.

- Donald Norman

I prefer design by experts - by people who know what they are doing.

- Donald Norman

Knowing how people will use something is essential.

- Donald Norman

AS for all those mistakes I make - they are on purpose - to teach you how to deal with them.

- Donald Norman

Readers always seem to think that the author has some control over the design of their books.

- Donald Norman

I think there is a tendency in science to measure what is measurable and to decide that what you cannot measure must be uninteresting.

- Donald Norman

We expert teachers know that motivation and emotional impact are what matter.

- Donald Norman

I've been looking at the iPod- the Apple iPod. One of the interesting things about the iPod, one of the things that people love most about it is not the technology; it's the box it comes in.

- Donald Norman

To me, error analysis is the sweet spot for improvement.

- Donald Norman

User-centered design means working with your users all throughout the project.

- Donald Norman

I believe that robots should only have faces if they truly need them.

- Donald Norman

Am I an Apple bigot? No. I can critique their products and their customer service philosophy. But overall, they do better than any other player.

- Donald Norman

In my opinion, no single design is apt to be optimal for everyone.

- Donald Norman

The problem with emotion was that it was clearly something important, but-at least according to the old philosophy-it was something to overcome.

- Donald Norman

Everyday people are not very good designers.

- Donald Norman

Isn't one of your first exercises in learning how to communicate to write a description of how to tie your shoelaces? The point being that it's basically impossible to use text to show that.

- Donald Norman

Market segmentation s a natural result of the vast differences among people.

- Donald Norman

So what does a good teacher do? Create tension - but just the right amount.

- Donald Norman

Beauty and brains, pleasure and usability - they should go hand in hand.

- Donald Norman

You won't catch me giving clear lectures.

- Donald Norman

And to get real work experience, you need a job, and most jobs will require you to have had either real work experience or a graduate degree.

- Donald Norman

Also note that invariably when we design something that can be used by those with disabilities, we often make it better for everyone.

- Donald Norman

I believe that the Apple Shuffle is an excellent compromise among the conflicting requirements of simplicity, elegance, size, battery life, and function.

- Donald Norman

Scientists are always skeptics.

- Donald Norman