Drew Eric Whitman quotes

Drew Eric Whitman is a renowned marketing expert and author, with a passion for helping businesses increase their sales and profits. With over 30 years of experience, Drew has worked with some of the biggest names in the industry, providing them with proven strategies and tactics to boost their bottom line. His best-selling book, "Ca$hvertising," is a must-read for anyone looking to improve their marketing efforts. Drew's insights on consumer behavior, persuasion techniques, and copywriting have helped countless businesses succeed in today's competitive market. Stay ahead of the game with Drew Eric Whitman's expert advice.

To understand why people buy, we should know people and have a keen sense of human nature. We should know how people think how people live, and be acquainted with the standards and customs affecting their everyday lives. We should fully know their needs and their wants and be able to distinguish between the two. An understanding of why people buy is gained by a willingness to acquire proved and tested principles of commercial psychology to selling.

- Drew Eric Whitman

The less imagery you convey, the less your message occupies consumers’ brains, the less likely it is that you’ll influence them.

- Drew Eric Whitman

The first use of any product is inside the consumers’ minds. Imagining the use of something that appeals to you increases your desire for it.

- Drew Eric Whitman

The features are the attributes. The benefits are what you get from those attributes.

- Drew Eric Whitman

Studying psychology to boost the effectiveness of your ads isn’t evil. It simply teaches you: 1. What people want. 2. How they feel about what they want. 3. Why they act as they do. And once you know this, you can: 1. Better understand how to satisfy your customers. 2. Influence more people to buy. 3. Get your quality products into more people’s hands. 4. Help add more satisfaction to their lives. See? It’s not so bad after all, is it? Not if you start with a quality product.

- Drew Eric Whitman

Psychologists tell us there are three primary types of groups, regardless of the group’s purpose: 1. Aspirational — Groups to which you’d like to belong. 2. Associative — Groups that share your ideals and values. 3. Dissociative — Groups to which you do not want to belong.

- Drew Eric Whitman