George Gerbner quotes
George Gerbner was a Hungarian-American communication scholar known for his pioneering work in the cultivation theory. Born in Budapest in 1919, Gerbner migrated to the United States in 1939 and went on to become a distinguished professor at the University of Pennsylvania. His research focused on the effects of mass media on society, particularly the role of television in shaping audience perceptions of reality. Gerbner's insights have had a lasting impact on media studies and communication research. Learn more about his contributions to the field by exploring his extensive body of work.