Michael Schudson quotes

Michael Schudson is a renowned American sociologist and media scholar. With a career spanning over four decades, Schudson has made significant contributions to the study of media, journalism, and democracy. He is a professor at Columbia University's Graduate School of Journalism and has authored numerous influential books on media history and communication theory. Schudson's work explores the role of media in shaping public perception and has been widely praised for its insight and scholarly rigor. Learn more about Michael Schudson's groundbreaking research and writing by exploring his impressive body of work.

The effectiveness of advertising depends on the amount and kind of product information available to consumers... advertising will be more successful the more impoverished the consumer's information environment.

- Michael Schudson

Sales may lead to advertising as much as advertising leads to sales.

- Michael Schudson

American advertisers rely on 'essentially illogical' approaches to determine their advertising budgets.

- Michael Schudson

Buy me and you will overcome the anxieties I have just reminded you of.

- Michael Schudson

It is very likely that many firms spend more on advertising than, for their own best interests, they should.

- Michael Schudson

Advertising generally works to reinforce consumer trends rather than to initiate them.

- Michael Schudson