Paul Rand quotes

Paul Rand was a renowned American graphic designer known for his innovative work in the field of visual communication. Born in 1914, Rand revolutionized the design industry with his minimalist and modern approach. His iconic logos for companies like IBM and ABC have stood the test of time and continue to influence designers today. Rand's philosophy of "design is everything" emphasized the importance of creating visually appealing and functional designs. His work has been featured in museums and galleries around the world, solidifying his legacy as a design pioneer. Learn more about Paul Rand and his contributions to the design world.

Providing, meaning to a mass of unrelated needs, ideas, words and pictures - it is the designer's job to select and fit this material together and make it interesting.

- Paul Rand

Design is everything. Everything!

- Paul Rand

Simplicity is not the goal. It is the by-product of a good idea and modest expectations.

- Paul Rand

Design is the method of putting form and content together. Design, just as art, has multiple definitions; there is no single definition. Design can be art. Design can be aesthetics. Design is so simple, that's why it is so complicated.

- Paul Rand