Sun Tzu quotes

Sun Tzu, a legendary Chinese military strategist, is celebrated for his timeless wisdom and strategic brilliance. Known for his influential masterpiece, "The Art of War," Sun Tzu's teachings on warfare and leadership continue to shape military tactics and business strategies today. As a revered philosopher, his principles emphasize the importance of careful planning, understanding the enemy, and adapting to changing circumstances. Sun Tzu's SEO-friendly legacy lives on, inspiring individuals to navigate competitive landscapes with his profound insights and achieve success in their endeavors. Discover Sun Tzu's impactful strategies and unlock your full potential.

A warrior who is prepared to fight must also be prepared to die.

- Sun Tzu

Keep your fiends close and your enemies even closer.

- Sun Tzu

The greatest victory is that which requires no battle.

- Sun Tzu

In the midst of chaos, there is also opportunity.

- Sun Tzu

Victory is reserved for those who are willing to pay its price.

- Sun Tzu

If you are far from the enemy, make him believe you are near.

- Sun Tzu

All men can see these tactics whereby I conquer, but what none can see is the strategy out of which victory is evolved.

- Sun Tzu

The general who wins the battle makes many calculations in his temple before the battle is fought. The general who loses makes but few calculations beforehand.

- Sun Tzu

There is no instance of a nation benefitting from prolonged warfare.

- Sun Tzu

All war is deception.

- Sun Tzu

The enlightened ruler is heedful, and the good general full of caution.

- Sun Tzu

Can you imagine what I would do if I could do all I can?

- Sun Tzu

He who is prudent and lies in wait for an enemy who is not, will be victorious.

- Sun Tzu

Invincibility lies in the defence; the possibility of victory in the attack.

- Sun Tzu

For them to perceive the advantage of defeating the enemy, they must also have their rewards.

- Sun Tzu

Secret operations are essential in war; upon them the army relies to make its every move.

- Sun Tzu

Know thy self, know thy enemy. A thousand battles, a thousand victories.

- Sun Tzu

All war is based on deception.

- Sun Tzu

Opportunities multiply as they are seized.

- Sun Tzu

The skilful employer of men will employ the wise man, the brave man, the covetous man, and the stupid man.

- Sun Tzu

Victorious warriors win first and then go to war, while defeated warriors go to war first and then seek to win.

- Sun Tzu

If ignorant both of your enemy and yourself, you are certain to be in peril.

- Sun Tzu

Be extremely subtle, even to the point of formlessness. Be extremely mysterious, even to the point of soundlessness. Thereby you can be the director of the opponent's fate.

- Sun Tzu

If our soldiers are not overburdened with money, it is not because they have a distaste for riches; if their lives are not unduly long, it is not because they are disinclined to longevity.

- Sun Tzu

It is essential to seek out enemy agents who have come to conduct espionage against you and to bribe them to serve you. Give them instructions and care for them. Thus doubled agents are recruited and used.

- Sun Tzu

Prohibit the taking of omens, and do away with superstitious doubts. Then, until death itself comes, no calamity need be feared.

- Sun Tzu

The general who advances without coveting fame and retreats without fearing disgrace, whose only thought is to protect his country and do good service for his sovereign, is the jewel of the kingdom.

- Sun Tzu

If you know the enemy and know yourself you need not fear the results of a hundred battles.

- Sun Tzu

The opportunity to secure ourselves against defeat lies in our own hands, but the opportunity of defeating the enemy is provided by the enemy himself.

- Sun Tzu

All warfare is based on deception.

- Sun Tzu