Strategy quotes

Discover the secrets to success and gain a competitive edge with our diverse collection of inspiring and thought-provoking strategy quotes.

I’d rather fight and regret it than not fight and regret it.

- Reinhard von Lohengramm

Your fears are a kind of prison that confines you within a limited range of action. The less you fear, the more power you will have and the more fully you will live.

- Robert Greene

The best ads ask no one to buy. That is useless. Often they do not quote a price. They do not say that dealers handle the product. The ads are based entirely on service. They offer wanted information.

- Claude C. Hopkins

Scientific advertising has altered many old plans and conceptions. It has proved many long-established methods to be folly.

- Claude C. Hopkins

Remember the people you address are selfish, as we all are. They care nothing about your interests or profit. They seek service for themselves. Ignoring this fact is a common mistake and a costly mistake in advertising.

- Claude C. Hopkins

Platitudes and generalities roll of the human understanding like water from a duck.

- Claude C. Hopkins

People will not be bored. They may listen politely at a dinner table to boasts and personalities, life history, etc. But in print, they choose their own companions, their own subjects. They were to be amused or benefitted.

- Claude C. Hopkins

People don’t buy from clowns.

- Claude C. Hopkins

People are like sheep. They cannot judge values, nor can you and I. We judge things largely by others’ impressions, by popular favour. We go with the crowd. So the most effective thing I have ever found in advertising is the trend of the crowd. That is a factor not to be overlooked.

- Claude C. Hopkins

No generality has any weight whatever. It is like saying how do you do? When you have no intention of inquiring about one’s health. But specific claims when made in print are taken at their value.

- Claude C. Hopkins

Literary qualifications have no more to do with it than oratory has with salesmanship. One must be able to express himself briefly, clearly, and convincingly, just as a salesman must.

- Claude C. Hopkins

In the same way it is found that an offer limited to a certain class of people is far more effective than a general offer.

- Claude C. Hopkins

Impressive claims are made far more impressive by making them exact.

- Claude C. Hopkins

Genius is the art of taking pains.

- Claude C. Hopkins

Fine writing is a distinct disadvantage. So is unique literary style. They take attention from the subject.

- Claude C. Hopkins

Every reader of your ad is interested, else he would not be a reader. You are dealing with someone willing to listen. Then do your level best. That reader, if you lose him now, May never again be a reader.

- Claude C. Hopkins

Don't think of people in the mass. This gives you a blurred view.

- Claude C. Hopkins

Do nothing to merely interest, assume or attract. This is not your province. Do only that wins the people you are after in the cheapest possible way.

- Claude C. Hopkins

Changing people’s habits is very expensive.

- Claude C. Hopkins

Advertising pictures should not be eccentric. Don’t treat your subject lightly. Don’t lessen respect for your self or your article by any attempt at frivolity. People do not patronize a clown. There are two things about which men should not joke. One is business, one is home. An eccentric picture may do you serious damage. One may gain attention by wearing a fools cap. But he would ruin his selling prospects.

- Claude C. Hopkins