Literary qualifications have no more to... by Claude C. Hopkins

Strategy Advertising Psychology Marketing salesman

Literary qualifications have no more to do with it than oratory has with salesmanship. One must be able to express himself briefly, clearly, and convincingly, just as a salesman must.

- Claude C. Hopkins

Other quotes by Claude C. Hopkins

Genius is the art of taking pains.

- Claude C. Hopkins

The advertising man who spares the midnight oil will not get very far.

- Claude C. Hopkins

Name Right

The right name is an advertisement in itself.

- Claude C. Hopkins

Picture what others wish to be, not what they may be now.

- Claude C. Hopkins

Remember the people you address are selfish, as we all are. They care nothing about your interests or profit. They seek service for themselves. Ignoring this fact is a common mistake and a costly mistake in advertising.

- Claude C. Hopkins

People are like sheep. They cannot judge values, nor can you and I. We judge things largely by others’ impressions, by popular favour. We go with the crowd. So the most effective thing I have ever found in advertising is the trend of the crowd. That is a factor not to be overlooked.

- Claude C. Hopkins

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