Don't think of people in the mass. T... by Claude C. Hopkins | We Heart Quotes

Strategy Advertising Psychology Marketing salesman

Don't think of people in the mass. This gives you a blurred view.

- Claude C. Hopkins

Other quotes by Claude C. Hopkins

Every reader of your ad is interested, else he would not be a reader. You are dealing with someone willing to listen. Then do your level best. That reader, if you lose him now, May never again be a reader.

- Claude C. Hopkins

People will not be bored. They may listen politely at a dinner table to boasts and personalities, life history, etc. But in print, they choose their own companions, their own subjects. They were to be amused or benefitted.

- Claude C. Hopkins

Advertising pictures should not be eccentric. Don’t treat your subject lightly. Don’t lessen respect for your self or your article by any attempt at frivolity. People do not patronize a clown. There are two things about which men should not joke. One is business, one is home. An eccentric picture may do you serious damage. One may gain attention by wearing a fools cap. But he would ruin his selling prospects.

- Claude C. Hopkins

Address the people you seek, and them only.

- Claude C. Hopkins

Impressive claims are made far more impressive by making them exact.

- Claude C. Hopkins

When I find what seems to be the right course I always wish to keep it. There may be another way to success, even to greater success. But the chances are against it. The ways to great success in any line are not numerous. When a certain method has proved itself profitable I hesitate to drop it, until I have found and proved a better method by some local tests. The best way found to sell a product to thousands is probably the best way to sell other thousands.

- Claude C. Hopkins

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