Every reader of your ad is interested, e... by Claude C. Hopkins

Strategy Advertising Psychology Marketing salesman

Every reader of your ad is interested, else he would not be a reader. You are dealing with someone willing to listen. Then do your level best. That reader, if you lose him now, May never again be a reader.

- Claude C. Hopkins

Other quotes by Claude C. Hopkins

Fine writing is a distinct disadvantage. So is unique literary style. They take attention from the subject.

- Claude C. Hopkins

Don't think of people in the mass. This gives you a blurred view.

- Claude C. Hopkins

Do nothing to merely interest, assume or attract. This is not your province. Do only that wins the people you are after in the cheapest possible way.

- Claude C. Hopkins

A man who has made a success desires to see others make a success. A man who has worked wants to see others work. I am that way. Countless young people now flock to my home, but the welcome ones are those who work, whether young men or young women. A boy having a good time on his father's money has always been offensive to me. So, to a degree, a young woman.

- Claude C. Hopkins

Picture what others wish to be, not what they may be now.

- Claude C. Hopkins

A man coined to superlative must expect that his every statement will be taken with some caution.

- Claude C. Hopkins

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