People don’t buy from clowns. by Claude C. Hopkins | We Heart Quotes

Strategy Advertising Psychology Marketing salesman

People don’t buy from clowns.

- Claude C. Hopkins

Other quotes by Claude C. Hopkins

Never be led in new paths by the blind.

- Claude C. Hopkins

Picture what others wish to be, not what they may be now.

- Claude C. Hopkins

Almost any questions can be answered, cheaply, quickly and finally, by a test campaign. And that’s the way to answer them – not by arguments around a table.

- Claude C. Hopkins

People

People don't buy from clowns.

- Claude C. Hopkins

Science Time

The time has come when advertising in some hands has reached the status of a science.

- Claude C. Hopkins

Remember the people you address are selfish, as we all are. They care nothing about your interests or profit. They seek service for themselves. Ignoring this fact is a common mistake and a costly mistake in advertising.

- Claude C. Hopkins

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