Scientific advertising has altered many... by Claude C. Hopkins | We Heart Quotes

Strategy Advertising Psychology Marketing salesman

Scientific advertising has altered many old plans and conceptions. It has proved many long-established methods to be folly.

- Claude C. Hopkins

Other quotes by Claude C. Hopkins

People don’t buy from clowns.

- Claude C. Hopkins

Advertising pictures should not be eccentric. Don’t treat your subject lightly. Don’t lessen respect for your self or your article by any attempt at frivolity. People do not patronize a clown. There are two things about which men should not joke. One is business, one is home. An eccentric picture may do you serious damage. One may gain attention by wearing a fools cap. But he would ruin his selling prospects.

- Claude C. Hopkins

Picture what others wish to be, not what they may be now.

- Claude C. Hopkins

Remember the people you address are selfish, as we all are. They care nothing about your interests or profit. They seek service for themselves. Ignoring this fact is a common mistake and a costly mistake in advertising.

- Claude C. Hopkins

Name Right

The right name is an advertisement in itself.

- Claude C. Hopkins

Impressive claims are made far more impressive by making them exact.

- Claude C. Hopkins

You might like

Our strategy is to defend ourselves against an occupying army and against settlers and settlements.

- Ahmed Yassin

To say that you now trust the Russian military command and control system because some Russian general told you from the bottom of his heart that's the case, strikes me as most unrealistic.

- William Odom

The presidents I served under don't have anything to do with my politics.

- William Odom

In fact, it struck me when we invaded last year that if we did it without European and East Asian support, we were risking losing our alliance in Europe in exchange for Iraq, and that is a very undesirable exchange.

- William Odom