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Strategy Advertising Psychology Marketing salesman

People are like sheep. They cannot judge values, nor can you and I. We judge things largely by others’ impressions, by popular favour. We go with the crowd. So the most effective thing I have ever found in advertising is the trend of the crowd. That is a factor not to be overlooked.

- Claude C. Hopkins

Other quotes by Claude C. Hopkins


A man who has made a success desires to see others make a success. A man who has worked wants to see others work. I am that way. Countless young people now flock to my home, but the welcome ones are those who work, whether young men or young women. A boy having a good time on his father's money has always been offensive to me. So, to a degree, a young woman.

- Claude C. Hopkins

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People don’t buy from clowns.

- Claude C. Hopkins

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Impressive claims are made far more impressive by making them exact.

- Claude C. Hopkins

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People will not be bored. They may listen politely at a dinner table to boasts and personalities, life history, etc. But in print, they choose their own companions, their own subjects. They were to be amused or benefitted.

- Claude C. Hopkins

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Science Time

The time has come when advertising in some hands has reached the status of a science.

- Claude C. Hopkins

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Name Right

The right name is an advertisement in itself.

- Claude C. Hopkins

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