Fine writing is a distinct disadvantage.... by Claude C. Hopkins | We Heart Quotes

Strategy Advertising Psychology Marketing salesman

Fine writing is a distinct disadvantage. So is unique literary style. They take attention from the subject.

- Claude C. Hopkins

Other quotes by Claude C. Hopkins

None but those who regard advertising as some magic dreamland will ever try to sell without sampling.

- Claude C. Hopkins

Address the people you seek, and them only.

- Claude C. Hopkins

Scientific advertising has altered many old plans and conceptions. It has proved many long-established methods to be folly.

- Claude C. Hopkins

Remember the people you address are selfish, as we all are. They care nothing about your interests or profit. They seek service for themselves. Ignoring this fact is a common mistake and a costly mistake in advertising.

- Claude C. Hopkins

Changing people’s habits is very expensive.

- Claude C. Hopkins

Name Right

The right name is an advertisement in itself.

- Claude C. Hopkins

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