Genius is the art of taking pains. by Claude C. Hopkins | We Heart Quotes

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Genius is the art of taking pains.

- Claude C. Hopkins

Other quotes by Claude C. Hopkins

We cannot go after thousands of men until we learn how to win one.

- Claude C. Hopkins

Changing people’s habits is very expensive.

- Claude C. Hopkins

The advertising man who spares the midnight oil will not get very far.

- Claude C. Hopkins

Remember the people you address are selfish, as we all are. They care nothing about your interests or profit. They seek service for themselves. Ignoring this fact is a common mistake and a costly mistake in advertising.

- Claude C. Hopkins

Picture what others wish to be, not what they may be now.

- Claude C. Hopkins

Almost any questions can be answered, cheaply, quickly and finally, by a test campaign. And that’s the way to answer them – not by arguments around a table.

- Claude C. Hopkins

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