The best ads ask no one to buy. That is... by Claude C. Hopkins

Strategy Advertising Psychology Marketing salesman

The best ads ask no one to buy. That is useless. Often they do not quote a price. They do not say that dealers handle the product. The ads are based entirely on service. They offer wanted information.

- Claude C. Hopkins

Other quotes by Claude C. Hopkins

Science Time

The time has come when advertising in some hands has reached the status of a science.

- Claude C. Hopkins

Remember the people you address are selfish, as we all are. They care nothing about your interests or profit. They seek service for themselves. Ignoring this fact is a common mistake and a costly mistake in advertising.

- Claude C. Hopkins

We cannot go after thousands of men until we learn how to win one.

- Claude C. Hopkins

Changing people’s habits is very expensive.

- Claude C. Hopkins

In the same way it is found that an offer limited to a certain class of people is far more effective than a general offer.

- Claude C. Hopkins

Name Right

The right name is an advertisement in itself.

- Claude C. Hopkins

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