Impressive claims are made far more impr... by Claude C. Hopkins | We Heart Quotes

Strategy Advertising Psychology Marketing salesman

Impressive claims are made far more impressive by making them exact.

- Claude C. Hopkins

Other quotes by Claude C. Hopkins

Every reader of your ad is interested, else he would not be a reader. You are dealing with someone willing to listen. Then do your level best. That reader, if you lose him now, May never again be a reader.

- Claude C. Hopkins

Genius is the art of taking pains.

- Claude C. Hopkins

The advertising man who spares the midnight oil will not get very far.

- Claude C. Hopkins

Platitudes and generalities roll of the human understanding like water from a duck.

- Claude C. Hopkins

Remember the people you address are selfish, as we all are. They care nothing about your interests or profit. They seek service for themselves. Ignoring this fact is a common mistake and a costly mistake in advertising.

- Claude C. Hopkins

Almost any questions can be answered, cheaply, quickly and finally, by a test campaign. And that’s the way to answer them – not by arguments around a table.

- Claude C. Hopkins

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