Remember the people you address are self... by Claude C. Hopkins

Strategy Advertising Psychology Marketing salesman

Remember the people you address are selfish, as we all are. They care nothing about your interests or profit. They seek service for themselves. Ignoring this fact is a common mistake and a costly mistake in advertising.

- Claude C. Hopkins

Other quotes by Claude C. Hopkins

We cannot go after thousands of men until we learn how to win one.

- Claude C. Hopkins

If a thing is useful they call it work, if useless they call it play. One is as hard as the other. One can be just as much a game as the other. In both there is rivalry. There’s a struggle to excel the rest. All the difference I see lies in attitude of mind.

- Claude C. Hopkins

Genius is the art of taking pains.

- Claude C. Hopkins

Science Time

The time has come when advertising in some hands has reached the status of a science.

- Claude C. Hopkins

When I find what seems to be the right course I always wish to keep it. There may be another way to success, even to greater success. But the chances are against it. The ways to great success in any line are not numerous. When a certain method has proved itself profitable I hesitate to drop it, until I have found and proved a better method by some local tests. The best way found to sell a product to thousands is probably the best way to sell other thousands.

- Claude C. Hopkins

No generality has any weight whatever. It is like saying how do you do? When you have no intention of inquiring about one’s health. But specific claims when made in print are taken at their value.

- Claude C. Hopkins

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