Changing people’s habits is very expensi... by Claude C. Hopkins | We Heart Quotes

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Changing people’s habits is very expensive.

- Claude C. Hopkins

Other quotes by Claude C. Hopkins

If a thing is useful they call it work, if useless they call it play. One is as hard as the other. One can be just as much a game as the other. In both there is rivalry. There’s a struggle to excel the rest. All the difference I see lies in attitude of mind.

- Claude C. Hopkins

In the same way it is found that an offer limited to a certain class of people is far more effective than a general offer.

- Claude C. Hopkins

Scientific advertising has altered many old plans and conceptions. It has proved many long-established methods to be folly.

- Claude C. Hopkins

No generality has any weight whatever. It is like saying how do you do? When you have no intention of inquiring about one’s health. But specific claims when made in print are taken at their value.

- Claude C. Hopkins

Address the people you seek, and them only.

- Claude C. Hopkins

Don't think of people in the mass. This gives you a blurred view.

- Claude C. Hopkins

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