In the same way it is found that an offe... by Claude C. Hopkins | We Heart Quotes

Strategy Advertising Psychology Marketing salesman

In the same way it is found that an offer limited to a certain class of people is far more effective than a general offer.

- Claude C. Hopkins

Other quotes by Claude C. Hopkins

Genius is the art of taking pains.

- Claude C. Hopkins

The best ads ask no one to buy. That is useless. Often they do not quote a price. They do not say that dealers handle the product. The ads are based entirely on service. They offer wanted information.

- Claude C. Hopkins

Every reader of your ad is interested, else he would not be a reader. You are dealing with someone willing to listen. Then do your level best. That reader, if you lose him now, May never again be a reader.

- Claude C. Hopkins

When I find what seems to be the right course I always wish to keep it. There may be another way to success, even to greater success. But the chances are against it. The ways to great success in any line are not numerous. When a certain method has proved itself profitable I hesitate to drop it, until I have found and proved a better method by some local tests. The best way found to sell a product to thousands is probably the best way to sell other thousands.

- Claude C. Hopkins

No generality has any weight whatever. It is like saying how do you do? When you have no intention of inquiring about one’s health. But specific claims when made in print are taken at their value.

- Claude C. Hopkins

Address the people you seek, and them only.

- Claude C. Hopkins

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