People will not be bored. They may liste... by Claude C. Hopkins

Strategy Advertising Psychology Marketing salesman

People will not be bored. They may listen politely at a dinner table to boasts and personalities, life history, etc. But in print, they choose their own companions, their own subjects. They were to be amused or benefitted.

- Claude C. Hopkins

Other quotes by Claude C. Hopkins

Remember the people you address are selfish, as we all are. They care nothing about your interests or profit. They seek service for themselves. Ignoring this fact is a common mistake and a costly mistake in advertising.

- Claude C. Hopkins

Picture what others wish to be, not what they may be now.

- Claude C. Hopkins

Genius is the art of taking pains.

- Claude C. Hopkins

Impressive claims are made far more impressive by making them exact.

- Claude C. Hopkins

Almost any questions can be answered, cheaply, quickly and finally, by a test campaign. And that’s the way to answer them – not by arguments around a table.

- Claude C. Hopkins

The advertising man who spares the midnight oil will not get very far.

- Claude C. Hopkins

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