The features are the attributes. The benefits are what you get from those attributes. - Drew Eric Whitman
According to Haldeman-Julius, the two strongest appeals were sex and self-improvement. - Drew Eric Whitman
Fact: By the time you’ve finished reading CA$HVERTISING, you’ll know more about how to create powerfully effective, money-making advertising than 99 percent of your competitors will know in their entire careers — guaranteed. - Drew Eric Whitman
Not only is it pleasant for us to satisfy our eight primary desires, but it’s also pleasant for us to read about how others have satisfied them. - Drew Eric Whitman
Advertising is a subset of communication. Sales is a subset of advertising. Persuasion is a subset of sales. And psychology is a subset of persuasion. - Drew Eric Whitman
For easiest online reading, use Arial for 12-point text and larger. Smaller than 12 point? Verdana, but rarely go smaller than 10 point. For a more formal look, use Georgia. For older readers, use 14 point. - Drew Eric Whitman
It doesn’t matter if you sell to doctors or pizzeria owners; people believe testimonials. They have since the very first one was used in 1926 by Ponds, the cold-cream company. - Drew Eric Whitman