Not only is it pleasant for us to satisf... by Drew Eric Whitman | We Heart Quotes

Not only is it pleasant for us to satisfy our eight primary desires, but it’s also pleasant for us to read about how others have satisfied them.

- Drew Eric Whitman

Other quotes by Drew Eric Whitman

Studying psychology to boost the effectiveness of your ads isn’t evil. It simply teaches you: 1. What people want. 2. How they feel about what they want. 3. Why they act as they do. And once you know this, you can: 1. Better understand how to satisfy your customers. 2. Influence more people to buy. 3. Get your quality products into more people’s hands. 4. Help add more satisfaction to their lives. See? It’s not so bad after all, is it? Not if you start with a quality product.

- Drew Eric Whitman

According to Haldeman-Julius, the two strongest appeals were sex and self-improvement.

- Drew Eric Whitman

Express only one thought in a sentence, no more. Use your next sentence to say the next thing.

- Drew Eric Whitman

Your copy and images should always represent the positive end results. In this way your prospect is less likely to critically analyze the pros and cons of the actual product, and base their purchase decision on the ultimate benefit it will provide them.

- Drew Eric Whitman

Direct marketing guru Gary Halbert swore by Courier for sales letters.

- Drew Eric Whitman

The features are the attributes. The benefits are what you get from those attributes.

- Drew Eric Whitman

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