Evidence can be facts, figures, testimon... by Drew Eric Whitman | We Heart Quotes

Evidence can be facts, figures, testimonials, endorsements, research, charts, videos—you name it — as long as you, the advertiser, didn’t create it yourself.

- Drew Eric Whitman

Other quotes by Drew Eric Whitman

To understand why people buy, we should know people and have a keen sense of human nature. We should know how people think how people live, and be acquainted with the standards and customs affecting their everyday lives. We should fully know their needs and their wants and be able to distinguish between the two. An understanding of why people buy is gained by a willingness to acquire proved and tested principles of commercial psychology to selling.

- Drew Eric Whitman

Psychologists tell us there are three primary types of groups, regardless of the group’s purpose: 1. Aspirational — Groups to which you’d like to belong. 2. Associative — Groups that share your ideals and values. 3. Dissociative — Groups to which you do not want to belong.

- Drew Eric Whitman

Not only is it pleasant for us to satisfy our eight primary desires, but it’s also pleasant for us to read about how others have satisfied them.

- Drew Eric Whitman

Your copy and images should always represent the positive end results. In this way your prospect is less likely to critically analyze the pros and cons of the actual product, and base their purchase decision on the ultimate benefit it will provide them.

- Drew Eric Whitman

Getting action requires two steps: Make it easy to act, and then ask for action.

- Drew Eric Whitman

Studying psychology to boost the effectiveness of your ads isn’t evil. It simply teaches you: 1. What people want. 2. How they feel about what they want. 3. Why they act as they do. And once you know this, you can: 1. Better understand how to satisfy your customers. 2. Influence more people to buy. 3. Get your quality products into more people’s hands. 4. Help add more satisfaction to their lives. See? It’s not so bad after all, is it? Not if you start with a quality product.

- Drew Eric Whitman

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