Advertising is the ability to sense, int... by Leo Burnett | We Heart Quotes

Business Sense Creativity Advertising Marketing

Advertising is the ability to sense, interpret... to put the very heart throbs of a business into type, paper and ink.

- Leo Burnett

Other quotes by Leo Burnett

Advertising Will

I have learned that you can't have good advertising without a good client, that you can't keep a good client without good advertising, and no client will ever buy better advertising than he understands or has an appetite for.

- Leo Burnett

Belief Mind

Good advertising does not just circulate information. It penetrates the public mind with desires and belief.

- Leo Burnett

End

Too many ads that try not to go over the reader's head end up beneath his notice.

- Leo Burnett

Hell Want

We want consumers to say, 'That's a hell of a product' instead of, 'That's a hell of an ad.'

- Leo Burnett

Plan the sale when you plan the ad.

- Leo Burnett

Death People

I am one who believes that one of the greatest dangers of advertising is not that of misleading people, but that of boring them to death.

- Leo Burnett

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