Plan the sale when you plan the ad. by Leo Burnett | We Heart Quotes

Creativity Advertising Marketing Communications Branding

Plan the sale when you plan the ad.

- Leo Burnett

Other quotes by Leo Burnett

May

When you reach for the stars you may not quite get one, but you won't come up with a handful of mud either.

- Leo Burnett

Business

Creative ideas flourish best in a shop which preserves some spirit of fun. Nobody is in business for fun, but that does not mean there cannot be fun in business.

- Leo Burnett

Fun

Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.

- Leo Burnett

Boss

I have learned that trying to guess what the boss or the client wants is the most debilitating of all influences in the creation of good advertising.

- Leo Burnett

Writers Ideas

I have learned to respect ideas, wherever they come from. Often they come from clients. Account executives often have big creative ideas, regardless of what some writers think.

- Leo Burnett

Death People

I am one who believes that one of the greatest dangers of advertising is not that of misleading people, but that of boring them to death.

- Leo Burnett

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