Too many ads that try not to go over the... by Leo Burnett | We Heart Quotes

End Creativity Advertising Marketing Communications

Too many ads that try not to go over the reader's head end up beneath his notice.

- Leo Burnett

Other quotes by Leo Burnett

People Will

Advertising says to people, 'Here's what we've got. Here's what it will do for you. Here's how to get it.'

- Leo Burnett

May

When you reach for the stars you may not quite get one, but you won't come up with a handful of mud either.

- Leo Burnett

Genius

I have learned that any fool can write a bad ad, but that it takes a real genius to keep his hands off a good one.

- Leo Burnett

Business

Creative ideas flourish best in a shop which preserves some spirit of fun. Nobody is in business for fun, but that does not mean there cannot be fun in business.

- Leo Burnett

History Work

Whether or not the standard of living made possible by mass production and in turn by mass circulation, is supported by and filled with the work of us hucksters, I guess is something that only history can decide.

- Leo Burnett

Art

If you don't get noticed, you don't have anything. You just have to be noticed, but the art is in getting noticed naturally, without screaming or without tricks.

- Leo Burnett

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