Content Design Design is the method of putting form and content together. Design, just as art, has multiple definitions; there is no single definition. Design can be art. Design can be aesthetics. Design is so simple, that's why it is so complicated. - Paul Rand
Idea Simplicity is not the goal. It is the by-product of a good idea and modest expectations. - Paul Rand
Ideas Words Job Providing, meaning to a mass of unrelated needs, ideas, words and pictures - it is the designer's job to select and fit this material together and make it interesting. - Paul Rand
I studied architecture in New York. So, really I was very moved, like everyone else, to try to contribute something that has that resonance and profundity of it means to all of us. - Daniel Libeskind
Architecture is not an inspirational business, it's a rational procedure to do sensible and hopefully beautiful things; that's all. - Harry Seidler